Marketing Services.
Localised Messaging
v2 have a wealth of experience in taking existing US-focused marketing messages and literature and localising content for the UK and Europe - working closely with in-house marketing teams (typically HQ based) as appropriate. Whilst messaging is ‘tuned’ for local market address consistency is ensured at a strategic level with all pieces in-line with established Corporate Identity guidelines.
Integrated Sales and Marketing
All campaigns and programmes are designed, developed and implemented with a view to creating a fully integrated ‘sales and marketing engine’ based on the understanding and real-world experience that the two functions are undeniably and inextricably linked. Sales and marketing activity should be fully meshed with clear communication on programme deliverables, timescales and targets.
An in-depth understanding of the client’s sales process is key during formulation of a marketing plan. Activity can then be targeted to drive prospects to specific stages - such as an evaluation or pilot.
Strategic Integrated Marketing Programmes
v2 is fully independent and not tied to using any specific services or suppliers. v2 work closely with clients to create a marketing plan that comprises an optimised mix of services and deliverables that best addresses a specific business objective or brief - often centred upon a combination of increasing awareness and lead generation.
Campaigns and programmes are based upon established marketing best practice and are individually tailored to deliver often complex messages integrated across a range of media types. All activity is directed to a well-researched and tightly-focused database.
Success is achieved through the direct and accurate communication of a consistent message via multiple ‘touch-points’ across different media with each element complementing and enhancing the next.